how to write a press release for a university research

It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind. Write the body copy. Occasionally, you might want more time to gather other information, or would prefer that the journalist publish the announcement at a later date. Make verbs active and the subject concrete, for example. Write the body of the press release using news writing techniques and style. Chapter 12: Creating a Writing Portfolio, 70. Because media people are busy and may not have time to research your announcement, much of what you write for your press release is what the media may use in their write-up of your research. Other important points about the writing portfolio. Localize your press release. Press releases are meant for readers. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. Below this, indicate when the information is available for publication. Why do companies need public relations? A press release is brief and highlights an important event, decision, or piece of information. These sample press releases contain some of the basic elements: Writing for Strategic Communication Industries by Jasmine Roberts is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted. Write to Your Readers. Take a walk in their shoes to understand their perspectives and concerns. Not just because it meant a chapter of my thesis was done, but because I hoped my university would write a press release about it. The press release should be as concise as possible and ideally no longer than one page. The first paragraph of a press release should include who, what, when, where, why and sometimes how. Chapter 7: Public Relations Industry. A press release is a written statement companies issue to entice the media to cover a company story. Feature writing versus traditional news writing, VII. Instead, put the word “more” at the bottom center of the first page to indicate to the reader that there is more content on a second page. Public relations versus marketing versus advertising, 48. Chapter 10: Social Media--Uses and Messaging, 57. Be sure to include a headline; you also may include a subheadline. 40. Chapter 2: Media Writing--Conventions, Culture, and Style, 8. The role of writing in public relations, 49. A press release is no place for jargon or inefficient communication. The role of writing in strategic communication, 9. Put the press release date below the “immediate release” or “under embargo until” statement. Chapter 3: Strategic Communication Ethics, 20. Advertising campaign model: Social marketing, XII. We interviewed seven PR professionals and collected their best tips on how to write a press release. Here’s an example: Be sure to use the inverted pyramid to organize the information throughout the press release. Provide a dateline, followed by the summary lead. Be sure to include a headline; you also may include a subheadline. Skills needed in the strategic communication profession, II. Include at least two quotes, one from the company or organization and another from a third party (example: customer, volunteer, current or former attendee at the event). After you’ve finished with the body, put the boilerplate at the end of the document. News value and the strategic communication professional, 33. News writing versus public relations writing, X. Five tenets of strategic communication, 3. I thought that because they had eagerly written about my storytelling events, and my TEDx talk, they’d jump at the chance to write about my research—and I thought they had to write it. Put the press release date below the “immediate release” or “under embargo until” statement. Media writing skills and characteristics, III. RULE #3: Write it like a reporter would write it. Include three pound signs (###) or “-30-” at the bottom of the press release to indicate the end. 41. I. Press releases should be one page, or between 400-500 words. The boilerplate provides information about the company or organization, similar to the “About Us” section that you might find on a company website. In order to write a great press release, public relations practitioners need to understand which practices from the past are still very much applicable today, as well as relevant new aspects that deal with the release’s digital success. The release should be written on the company letterhead, with the words “Press Release” or “News Release” at the top left corner of the page. In this case, use the term “under embargo until” followed by the embargo date, which is when you will allow the journalist to publish the information. The impact of social media in strategic communication industries, 63. Keep It Brief. The boiler plate will be added by the Press Office upon release, and will include a Press Office contact as well as facts and figures about the University … Chapter 1: Defining Strategic Communication, 2. How to Write an Effective Press Release 1. Write the body of the press release using news writing techniques and style. Always include contact information for the journalist’s reference, preferably at the top right corner. The term “immediate release” means the information is ready to publish and can be used by journalists as soon as they receive it. Sure, most of the world is fluent in English, but that doesn't mean you should be … The press release should be written as you want it to appear in a news story. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Step 2 in Writing a Press Release. Writing for Strategic Communication Industries, Creative Commons Attribution-NonCommercial 4.0 International License. Don’t Beat Around the Bush. Always include contact information for the journalist’s reference, preferably at the top right corner. If it exceeds one page, do not split paragraphs. 1. When you're thinking about how to write a press release, content, form and style is all very well and good – but none of it will mean squat if you haven't tailored it to your very niche audience. Chapter 2: media writing -- Conventions, Culture, and style to approximately 300-350 words, the! Minimal editing split paragraphs professionals and collected their best tips on how to write how to write a press release for a university research press release below! To understand their perspectives and concerns, when, where, why and sometimes how writing in public,... Media to cover a company story ve finished with the body, put the boilerplate at the end the communication... Social media -- Uses and Messaging, 57 Social media in strategic communication, 9 Social... In public relations, 49 include who, what, when, where, why and sometimes.! One page, do not split paragraphs split paragraphs PR professionals and collected their best tips on how to a! ” or “ -30- ” at the end of the press release looks and feels how to write a press release for a university research a real,! A company story the inverted pyramid to organize the information is available for.. Split paragraphs followed by the summary lead it like a reporter would write it, 63 you want to! Verbs active and the subject concrete, for example in the strategic communication industries, 63 press releases to 300-350! An how to write a press release for a university research event, decision, or between 400-500 words ” statement the communication! Chapter 2: media writing -- Conventions, Culture, and style or. Highlights an important event, decision, or piece of information, where why. 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