writing for the web best practices research
Using lists and tables are highly recommended when they make the content easier to digest. Write clear, simple and effective content. Is it necessary? Writing for the Web Research Reports How People Read Online: The Eyetracking Evidence Detailed analysis of information-seeking and content consumption behaviors derived from eyetracking research studying 500+ users; Includes 62 recommendations for writing and content layout. Content should be written in an easy-to … Strategic Design for Frequently Asked Questions In a study of online reading behavior , Jakob Nielsen found that “on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely”. Can it be shorter? Writing for the web needs to be much shorter than other writing. Can it be simpler? People read differently online than they do when they read print materials -- web users typically scan for information. 6 Quick Tips 1. When writing website content, ask yourself these four questions: Is it clear? Research shows that … Answer who, what, when, where, how, and why in your first sentence or two, and use the paragraphs that follow to include … Use the inverted pyramid model for organizing your page. From Tulane University, Writing for the Web (2015) Organizing Content. Keep it Short.
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